Following the recent announcement of the Absa Premiership prize money increase, theseasonofficially kicks off onSaturday 3rd August 2019.
With the launch of the Absa Premiership Woza Nazo Campaign in 2017/18 season, Absa called out to all 16clubs to bring the passion and flair back into the beautiful game, which the teams worked hard to deliver on. Last season, Absa then called out to all football supporters, in all corners of the country to bring their voicesand they too passionately delivered. In the third instalment of the Woza Nazo campaign, Absa will also be showing up by ‘bringing it’through exciting innovations to thefootball community and supporters at large.
Absa Premiership sponsors, Absa, have committed to engaging football loverseven more during the season in order to encourage them to continue expressing their Africanacity through their favourite local sport.
Absa Group Marketing Head, David Wingfield said, “Absa Premiership supporters and Absa customers are remarkable ambassadors of the football spirit and our sponsorship of the league. This season we want to continue celebrating their tenacity and ingenuity by engaging with them a lot more often.We are always looking to bring innovative solutions and customised value offeringsto one of the biggest leagues on the African continent. This time it’s our turn to bring it and as such, will be bringing it through the third instalment of the Woza Nazo campaign.”
PSL senior official, Prof. Ronnie Schloss said: “The last two seasons have shown how thePSL and Absa working in tandem can achieve solid results. With the Woza Nazo campaign, we have seen a drastic improvement in stadium attendances more especially where the ‘Woza Nazo’ theme is activated. A good example is in Cape Town where we recorded a record crowd for a Cape Town City home match during the Woza Nazo activation. This has ensured that the League benefits, clubs benefits and of course our partners Absa also benefit. As the League, we continue to offer what is undoubtedly the best platform for commercial partners to connect with the consumer – the numbers tell the story.”
Giving more fans access to the Absa Premiership
Absa, together with DStv will be ensuring that even more fans have access to more football consistently throughout the season. The bank will be rewarding certain new Absa customers with an exclusive offer that includes a free 12-month DStv subscription, a HD Decoder and installation every single day, for a period of three months. This will ensure fans don’t miss a minute of the Absa Premiership action.
Introducing the Financial Management and Wellness partnership with the PSL
As a bank thatbelieves in finding solutions and gets things done, Absa will further take amore active role in securing the financial future of the players, team management and staff that makes the Absa Premiership tick.
The bank in partnership with the PSL teams will be offering the football fraternity education on financial wellness as well as customer value offerings that will see players, club owners and managers banking smarter. The programme will introduce financial& retirement planning and provide teams with holistic financial planning with a specialist financial planner to helpgrow and protect their wealth.
The deal will not only benefit the players, but club owners also stand to gain from the tailored Wealth Advisory solutions that form part of the offering.
The new PSL Private Banking offering will include some of the following services:
- Ongoing dedicated Private Banker and Wealth Planner services
- Comprehensive suite of customised banking solutions
- Wealth advisory solutions
- Priority Service through Absa banking channels
- Absa lifestyle and value-added benefits