Phase 1 of VW Dobsonville Stadium branding completed

Volkswagen South Africa has concluded the first phase of branding for the recently renamed Volkswagen Dobsonville Stadium. The first Phase will be unveiled today when the team faces Mamelodi Sundowns in the ABSA Premiership league battle.

Visitors to Volkswagen Dobsonville Stadium are now able to get guided tours of the stadium by Brand Manager Siya Sangweni to view the exciting upgrades.

Mike Glendinning, Director: Sales and Marketing, Volkswagen Group South Africa, said, “Volkswagen is very excited to align itself with Moroka Swallows’ move back to Dobsonville and the ownership of the naming rights of the stadium will give us the opportunity to leverage our sponsorship.”

Moroka Swallows’ move back to Dobsonville Stadium is part of the clubs long term strategy to get closer to its Soweto roots and focus on the development of young talented players. The aim is to re-establish the club as a one of the powerhouses of Soweto football as well as opening an academy in Soweto which will develop the best South African football talent.

The renaming of the stadium is part of a rebranding strategy which will establish Volkswagen Dobsonville Stadium as the Home of Volkswagen Football in Africa. Moroka Swallows have used the stadium during the 2011/2012 season as a fortress from which they are playing vastly improved football with a marked improvement in results.

Not only does the stadium host Moroka Swallows matches but it also recently hosted the Volkswagen Junior Masters 2012 and is set to be the host of future Volkswagen Junior Masters tournaments for years to come.

The stadium has a specific focus on media comfort, recording the history of the club and involving the local community in branding this icon of Soweto football.

The areas that have been branded include the Front Facade, Grand Stand Branding, Tunnel Area, Scoreboard, Media Lounge and Suite, the Moroka Swallows Lounge and Players’ Suite as well as the Volkswagen VIP Lounge.

By the start of the 2012/2013 PSL Season the stadium will also include an Honours Wall for all the Moroka Swallows players who have represented their National Team as well as a Walk of Fame, where Moroka Swallows legends will each have their own Swallows Star molded into the ground similar to the Hollywood walk of fame. These players will be selected by a panel consisting of an independent journalist with a committee from the club.

Leon Prins, CEO of Moroka Swallows said: “We are excited to move back to Soweto and to build on an excellent partnership with Volkswagen. The renaming and rebranding of the stadium will give Moroka Swallows and Volkswagen supporters something to be proud of. It is also very important for us to invest in the people of Soweto not only by providing a home for entertaining football but also by offering opportunities to the best young footballers in Soweto and its neighbouring areas to become Swallows players in the future.”

The refurbishment of Volkswagen Dobsonville Stadium started in 2006 and was completed in 2009 just before the start of the Fifa World Cup 2010, during which the Brazilian National Football Team trained at the venue.

Designed by Tshepega Engineering, the same architectural company that designed Rand Stadium, Volkswagen Dobsonville Stadium has a contemporary design with a roof covering spectators on the grandstand.

Volkswagen Dobsonville Stadium not only hosts football games but it also acts as an athletics venue which is fitted with a high quality synthetic track.

The grandstand boasts new suites, media facilities, change rooms and a gym. The precinct around the stadium has also been spruced up. Construction of pedestrian walkways on the east, north and west of the stadium is complete and turnstiles have been added on the northern and eastern sides.

The areas that have been branded include the Front Facade, Grand Stand Branding, Tunnel Area, Scoreboard, Media Lounge and Suite, the Moroka Swallows Lounge and Players’ Suite as well as the Volkswagen VIP Lounge

By the start of the 2012/2013 PSL Season the stadium will also include an Honours Wall for all the Moroka Swallows players who have represented their National Team as well as a Walk of Fame, where Moroka Swallows legends will each have their own Swallows Star molded into the ground similar to the Hollywood walk of fame. These players will be selected by a panel consisting of an independent journalist with a committee from the club.

Leon Prins, CEO of Moroka Swallows said: “We are excited to move back to Soweto and to build on an excellent partnership with Volkswagen. The renaming and rebranding of the stadium will give Moroka Swallows and Volkswagen supporters something to be proud of. It is also very important for us to invest in the people of Soweto not only by providing a home for entertaining football but also by offering opportunities to the best young footballers in Soweto and its neighbouring areas to become Swallows players in the future.”

The refurbishment of Volkswagen Dobsonville Stadium started in 2006 and was completed in 2009 just before the start of the Fifa World Cup 2010, during which the Brazilian National Football Team trained at the venue.

Designed by Tshepega Engineering, the same architectural company that designed Rand Stadium, Volkswagen Dobsonville Stadium has a contemporary design with a roof covering spectators on the grandstand.

Volkswagen Dobsonville Stadium not only hosts football games but it also acts as an athletics venue which is fitted with a high quality synthetic track.

The grandstand boasts new suites, media facilities, change rooms and a gym. The precinct around the stadium has also been spruced up. Construction of pedestrian walkways on the east, north and west of the stadium is complete and turnstiles have been added on the northern and eastern sides.

 

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