Football has been a key part of Castle Lager, with its first sponsorship foray into the sport going back to 1959. The relationship with Bafana Bafana began some two decades ago, at the time of South Africa’s readmission to international football in 1992, when Castle Lager became the team’s first sponsor.
Our first Bafana Bafana coach Screamer Tshabalala spoke the media last week on how it was when they started and how he became Bafana Bafana coach. After spending years coaching Mamelodi Sundowns Screamer was appointed by the committee and told him what he was going to do.” After my success with Mamelodi Sundowns I was given a role of coaching Bafana Bafana in 1992, I knew nothing about National team duties, so I was told how I must call or select players” Screamer said
The brand has seen the team through three FIFA World Cup final appearances, including on home soil in 2010. And the crowning achievement still remains lifting the Africa Cup of Nations trophy in 1996.
“So I started with the goalkeepers because they were tall and very skinny in Mark Anderson and his second goalkeeper, then I selected the back four followed by midfielders and the strikers for our first camp which we were playing against Cameroon who the best in Africa and were just came from the World Cup and we beat them 1-0 with penalty that was kicked by Doctor Khumalo, I didn’t even see how it got in because I was hiding under SAB advertising board on pitch line and I still don’t believe I was the first coach of our Bafana Bafana National team” Screamer Tshabalala concluded.
“As much as we focus on the past and our long and fruitful relationship with Bafana Bafana, we at SAB are excited about the future of the team with the 2013 Africa Cup of Nations and the 2014 FIFA World Cup on the horizon. We will continue to lend whatever support we can to the team to ensure that future South African stars get the same wonderful opportunities at international level that those over the past 20 years have enjoyed,” says Maphai.