Adidas Unveils Plans To Launch Urban Football Centre In Berlin

Adidas Unveils Plans To Launch Urban Football Centre In Berlin

BerlinAhead of this weekend’s UEFA Champions League Final, adidas has teased young footballers everywhere with a glimpse of the brand’s first urban football centre; to be located in Berlin, Germany.

THE BASE BERLIN is a semi-permanent footballing location and will become a focal point of grassroots football for the world’s leading football brand. Working with a group of 35 young footballers from Berlin – known as the Club of 35 – adidas has listened to their valuable input and has designed a facility based around the needs of the modern footballer. Football has changed, and THE BASE will redefine the modern game.

The venue, located in Uferhallen, Berlin, will be officially revealed during an opening party tomorrow night (Friday 5th June) where adidas Football VIPs and young footballers from around Berlin will assemble to take part in a 2 v 2 tournament like no other. Guests will also be invited to take part in small sided football matches and watch a screening of the UEFA Champions League Final on Saturday evening. The venue itself will then be open full time to the general public and young footballers from Saturday 13th June onwards.

As well as a main 5-a-side arena, THE BASE features a variety of unique features made to match the way the game is played today. Selected features include 2-a-side pitches, a trick shot studio, alley pitch, boot room, a warm up area and a dedicated skills area, making this the most exciting venue for football’s next generation to come and hone their skills. As well as world class facilities, THE BASE contains hangout zones for the kids of Berlin to relax in-between matches. In one of the world’s coolest cities, THE BASE is set to become the next must-visit spot for the kids of Berlin. Additionally, adidas will utilise the venue as an “open source” location for youngsters to get involved in projects such as the testing and development of unreleased product.

Article:Madoda Ntuli

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