This season’s mantra is “The Spirit Never Dies”, and it speaks to the resilient and loyal nature of The Ghost, the Orlando Pirates supporter, who remains unwavering in their support and dedication to the Club through thick and thin. Orlando Pirates is more than a football club, more than just a brand…it is about community and legacy, and the stories they write go down in history forever. With that history and the supporter in mind, the new home jersey was conceptualized to enhance performance on the field, as well as remaining a trendy and fashionable item off it.
The club has retained its iconic black strip, which made a dramatic return in 2013 with the highly successful Black is Back campaign. However, this year’s jersey has lighter shading on the chest which gives it more depth and a striking, more modern look. We also see the return of the popular V-shaped neck, as well as the classic skull and crossbones embossed on the back of the jersey. The 3D badge which proudly adorns the heart of the jersey completes the design, which is on global par with adidas football giants Chelsea, Manchester United and Juventus.
“We worked with Orlando Pirates to develop what we believe is a trendy jersey that is appealing to the fans, instils a sense of pride, and further entrenches a strong emotional connection with the club” said Adrian De Souza, Senior Category Manager Football, adidas South Africa. “We are excited to introduce “The Spirit Never Dies”, an adidas Orlando Pirates campaign that encapsulates that proud heritage that the Buccaneers stand for.”