The all-new, bolder Toyota Fortuner bows in

The all-new, bolder Toyota Fortuner bows in

fortuner-3_880x500Redefining freedom, the all-new Toyota Fortuner makes its much-anticipated global debut. New Fortuner eschews a purely utilitarian presence for cool new styling, an additional helping of luxury features and a refined drive, while still epitomising strength and genuine all-terrain capability.

Fortuner’s lineage is an interesting one: the SUV derivative of Hilux began life in 1998 with the introduction of the Hilux Sport Rider which was built in Thailand and initially sold only in selected Southeast Asian countries. In 2005, however, this model went global (selling in 110 countries and produced in 11), started distancing itself stylistically from its Hilux stablemate and became known as Fortuner, earning admiration around the world for its impressive quality, durability, reliability and off-road ability.

The Fortuner name evokes an image that is strong yet active, allowing it to cross borders easily to be accepted by people around the world. Appropriately the newborn Fortuner goes in sale in Thailand on the 16th July 2015. And, in 2016, we will celebrate the long-awaited South African debut of Fortuner’s first full-model change.

According to Calvyn Hamman, Senior Vice President of Sales and Marketing for Toyota South Africa Motors, the brief was simple: “Design a Fortuner than can compete in terms of style and aesthetics while staying true to its authentic SUV characteristics and genuine 4WD performance.

“I like the analogy used by the Fortuner’s Executive Chief Engineer, Hiroki Nakajima, in which he compares the new Fortuner to a well-made suit. The style and quality are clearly apparent on the outside, and this assures you of the fine quality and detail of the lining on the inside, even although you may not be able to see it. In other words, there’s nowhere I can’t go and nothing I can’t do with my Fortuner, but I’m sure going to do it in style!”

The completely redesigned Fortuner enhances driving confidence on every level and in the process, sets a new standard for Sport Utility Vehicles by excelling in four areas:

Design

Toyota has created a new “Solid Fluidity” design language for the Fortuner which expressestoughness and wideness through the high body axis, the bulging wheel arch flares as well as the chunky trapezoidal front bumper.

Article:Madoda Ntuli

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