Year on year, the Carling Black Label Champion Cup has continued to shatter long standing football records, with one of them being the most attended event at the FNB Stadium during the 2012 edition, where 87 000 fans gathered under the cathedral of the Soweto derby.
The two Soweto giants are set to meet once again on 30 July at the home of the Soweto Derby – the FNB Stadium, where the four time Carling Black Label Champion Cup champions, Orlando Pirates will square off with the old-rivals, Kaizer Chiefs to determine who will be crowned champions in 2016.
Chairmen of Kaizer Chiefs and Orlando Pirates, Mr. Kaizer Motaung and Dr. Irvin Khoza applauded the Champion Beer’s innovative approach to football sponsorship saying that brands such as Carling Black Label are essential in building the commercial aspect of football in South Africa.
“We are proud to be associated with a giant brand such as Carling Black Label as this competition perfectly matches the Orlando Pirates creative innovation and philosophy of putting fans in the forefront. The continuous experiential innovation and novelty to the approach of this competition is important to both the enjoyment of the fans and the overall approach of football sponsorship in South Africa”, said Dr. Khoza.