The season starting Carling Champion Cup is not just about the Soweto Derby but rather the overall consumer experience.
With an event that could be considered as one of the largest mass participation sporting events in Southern Africa, public safety and security is of the utmost importance. Patrick Ronan, spokesperson for Safety and Security at the event, has reassured the fans, through a media conference held at FNB Stadium today, that the safety of spectators are of highest priority at the showpiece.
“For the last four months we have been putting plans in place for the safety and security of the public. For us, the biggest risk is the fact that spectators can come late, considering the fact that Carling has invested so much in providing entertainment before the match for those who will arrive early”, said Ronan.
Ronan also mentioned that spectators attending the match will be searched when entering the stadium, as prohibited items such as liquor and weapons will be confiscated. The main message from the safety and security department is to come and have good, clean fun.
General Manager of Carling Black Label, Vijay Govindsamy, encourages spectators to arrive early and enjoy the entertainment which will take place before kickoff. Fans have the opportunity to take part in various competitions to stand a chance of winning cash prizes.
“Like any other match, you want to make sure fans come in safely. We urge fans to get to the stadium early because there are alot of incentives in place with the opportunity to engage with Carling Black Label and enjoy the experience. What we’ve learned over the years is that fans see the event as a full day affair”, said Govindsamy.
Gauteng Traffic spokesperson, Busaphi Nxumalo has made the message simple, “We need to celebrate responsibly and ensure that spectators do not drink and drive. More than 200 officers will be deployed in and around the vicinity of the stadium on the day. Vehicles parked in designated areas around the stadium will be secured so everyone is encouraged to make use of the designated parking”.
Fans are also encouraged to take public transport to avoid traffic congestion. Chief Superintendent, Wayne Minnaar, of the Johannesburg Metro Police Department, has mentioned that public transport such as the Rea Vaya, taxis and trains will be available to use. For those that do not wish to take public transport, general parking will be at Shareworld and at the Johannesburg Expo Centre, Nasrec. Tickets for general parking are available at Computicket for R40.
Fans are reminded that they still have to opportunity to vote for their starting line-up, as well as the calling the in-game substitution. Consumers can do this by purchasing a Carling Black Label beer and dialling *120*664* and entering their unique code found on the underside of the bottle cap, followed by the # sign (with no spaces in between). Voting closes at midnight on Tuesday, 26 July 2016.