Sometimes words are just not enough. You need a GIF. The best way to express an emotion – be it excitement, shock, surprise or joy – is now so often in the form of an animation. That’s why FIFA is teaming up with GIPHY to allow football fans across the globe to speak in the international language of the world’s greatest sport.
The GIFs will come from FIFA’s vast archive of football’s biggest moments, as well as exclusive content from this summer’s FIFA Women’s World Cup France 2019™.
You’ll be able to find all these GIFs anywhere you can find GIPHY – so that’s basically anywhere in online conversation, your favourite social media platforms and innumerable apps.
FIFA is following in the footsteps of other major sporting brands like the NFL, FC Bayern and US Soccer in offering fans this opportunity to express themselves through the medium of the beautiful game.