MultiChoice Group’s SuperSport and the South African Broadcasting Corporation (SABC) finally reached a commercial agreement on terms that will allow the Free to Air Broadcast of the PSL. The agreement between SuperSport and the SABC is for five years and recognizes the need to maintain the financial
“We remain committed to the long-term investment in sports in South Africa and the rest of Africa. In the previous financial year MCG invested over R2,3bn in sports on the continent. An important element of the investment is in sports broadcasting and sponsorship rights, which provide critical revenue streams for sports bodies that filter down to every tier and has an undeniable impact on the development of sport,” said MultiChoice Group CEO Calvo Mawela.
The SABC’s Group Chief Executive Officer (GCEO), Madoda Mxakwe stated “In line with our public mandate we are pleased to have reached an agreement, in the interest of the South African public. Most importantly, this commercially viable deal is aligned to the goal of having a financially sustainable public broadcaster. The SABC will continue to discharge its public mandate in a manner which is not only sustainable for the organisation, but ensures that the South African public have access to sports of national interest such as the PSL.”
“I would like to thank all the participants, MultiChoice, the PSL and the SABC for their positive approach which ensures that ordinary South Africans are able to access football in our country,” said Minister Mthethwa. “We recognise the importance of sport and in this instance football in promoting national cohesion and commend all stakeholders involved “
The agreement between SuperSport and the SABC is for 5 years and recognizes the need to ensure the sustainability of the PSL.
“We welcome the sports ministers’ intervention and his willingness to facilitate a commercial agreement with the SABC. We are committed to bringing as much access to South African football as is possible to the football loving public, in a manner that ensures the sustainability of the PSL as one of the top ten football leagues in the world commented PSL Chairman, Dr Irvin Khoza”
Both parties are pleased that the impasse has been resolved and look forward to a mutually beneficial working relationship in the interest of South African citizens.